What is digital marketing
Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, websites, social media, email, mobile apps, and online advertising to reach and engage potential customers.
Scope of Digital Marketing
The scope of digital marketing is vast and continues to expand as businesses increasingly rely on online platforms to connect with customers. From startups to multinational companies, organizations across every industry use digital marketing to build brand awareness, generate leads, and increase sales.
Techniques of Digital Marketing
There are several techniques of digital marketing:
1. Search Engine Optimisation
There are two types of SEO:
a) On Page SEO
b)Off page SEO
Sufana Shamil
Sufana Shamil is a Digital Marketing Strategist based in Kannur, specializing in SEO, social media marketing, content creation, email marketing, SEM, and web design. She is passionate about helping businesses build a strong online presence through creative, data-driven digital marketing strategies.